Environmental Awareness

Live Earth Concert/Live Earth Pledge

Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection, The Climate Group and other international organizations to drive individuals, corporations and governments to take action to solve global warming. Former U.S. Vice President Al Gore is the Chair of the Alliance and Partner of Live Earth. Live Earth was founded by Kevin Wall, the Worldwide Executive Producer of Live 8, an event that brought together one of the largest audiences in history to combat poverty. Wall formed a partnership with Al Gore and the Alliance for Climate Protection to ensure that Live Earth inspires behavioral changes long after 7/7/07.

For more information, visit www.liveearth.org

Sign the 7.7.07 Live Earth Pledge

The 7.7.07 Live Earth Pledge: I PLEDGE:

To demand that my country join an international treaty within the next 2 years that cuts global warming pollution by 90% in developed countries and by more than half worldwide in time for the next generation to inherit a healthy earth; To take personal action to help solve the climate crisis by reducing my own CO2 pollution as much as I can and offsetting the rest to become “carbon neutral;” To fight for a moratorium on the construction of any new generating facility that burns coal without the capacity to safely trap and store the CO2; To work for a dramatic increase in the energy efficiency of my home, workplace, school, place of worship, and means of transportation; To fight for laws and policies that expand the use of renewable energy sources and reduce dependence on oil and coal; To plant new trees and to join with others in preserving and protecting forests; and, To buy from businesses and support leaders who share my commitment to solving the climate crisis and building a sustainable, just, and prosperous world for the 21st century.

Sign the Live Earth Pledge by visiting:http://liveearthpledge.org/algore.php

Together we were able to make March’s Congressional hearings a huge moment by collecting more than 500,000 messages and demonstrating the significant public support for solving the climate crisis to our elected leaders and the media. Our next opportunity to demonstrate this growing movement will come on 7.7.07

Live Earth will not just be a 24-hour concert — but the launch of a massive campaign to demonstrate that the political will exists to solve the climate crisis.

As our movement grows larger we will shake loose the paralysis currently gripping our political system. Working together we can get it done.

Thank you,

Al Gore

P.S. You can still sign up to host a Live Earth House Party by visiting:http://joinliveearth.org/gore

by LiveEarth.org & Al Gore
SOS is the ongoing messaging campaign and larger movement behind Live Earth. The mission of the SOS campaign is to empower individuals to change their consumer behaviors and motivate corporations and political leaders to enact decisive measures to combat the climate crisis. The message of SOS is that everyone, everywhere can and must Answer the Call to solve the climate crisis. The SOS campaign's identity and language is based on the international Morse code distress call: three dots, followed by three dashes, followed by three dots. The SOS signal will be used as a continuous call to action to prompt individuals, corporations and governments around the world to Answer the Call with immediate and sustained action. The SOS campaign is using a powerful multimedia platform - short films, television and radio PSAs, an interactive web experience, books, the Live Earth concerts themselves - to provide a global audience with the tools to tackle the climate crisis. This multimedia campaign will ensure that the message of Live Earth echoes long after 7/7/07.