When Arianna Huffington announced last year that she was stepping down from running her digital news site, The Huffington Post, it created quite a stir.  Her new venture,  Thrive Global is a health and well-being “platform,” designed to promote well-being and productivity in the workplace. Months in the making, ThriveGlobal.com is up and active now. And with big names like Debra Eshmeyer, director of Michelle Obama’s Let’s Move! and Kobe Bryant participating, not to mention Huffington’s own namesake news organization and business savvy, success is a sure thing.

The new website and store in Manhattan feature articles, webinars, apps and products that prioritize health. Well-being and productivity have been much on Arianna Huffington’s mind since 2007, when since she collapsed from exhaustion brought on by over work. After her recovery, she wrote Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder followed by The Sleep Revolution: Transforming Your Life, One Night at a Time.

Ms. Huffington, who recently appeared on Dr. Oz, is an enthusiastic speaker about the benefits of incorporating meditation, yoga, and better sleep into one’s routine, and she is equally convinced that companies that do this for their employees will see greater productivity and an enhanced bottom line. A recent article on the website, “25 Science-Backed Reasons to #Treatyoself” perfectly captures the philosophy that taking care of yourself isn’t just a lazy “feel good” measure, but practical and sound business, too.